One platform for your entire business.
The AI-powered business operating system that replaces 20+ disconnected tools. Capture, nurture, close, evangelize and reactivate customers from a single fully-loaded workspace.
Capture → Nurture → Close → Evangelize → Reactivate
Every business runs on these five stages. Click any stage in the circular loop below to explore its built-in features, workflows, and automation.
Get more leads in the door. Automatically.
Turn cold traffic and casual browsers into high-intent leads across web, search, ads, social, and phone calls, then store them in a unified CRM.
360 CRM, Contacts & Custom Objects
Every interaction, source, page visit, email open, SMS, and call logged into one timeline. Build custom fields, custom objects, and B2B business associations.
- Unlimited contacts on every CRM access. Create, search, filter, tag and segment.
- Custom fields and custom objects for any data structure you need.
- Businesses and associations. Link contacts to companies and any two records.
- Smart Lists that auto-segment by behavior, tags, and engagement.
AI Voice Receptionist (24/7 Phone Inbound)
Answers inbound calls 24/7 with human-like conversation using flow-based or prompt-based voice agents. Answers FAQs and books meetings directly.
- Flow-based and prompt-based voice agent builders.
- Instant inbound call answering. No busy signals, ever.
- Custom knowledge base, escalation rules and call log management.
- Auto-syncs contact details, notes and recordings into CRM.
AI Funnels, Websites & Landing Pages
Describe it to build it. AI generates funnels and full websites with content, layout, and design, or start from 1,000+ templates.
- AI Website and Funnel Builder. Prompt to live site in seconds.
- Custom domains, automatic SSL, redirect manager and custom menus.
- Trigger links that fire automations the moment they are clicked.
- Webinar funnels, survey funnels, order flows and A/B testing.
Forms, Surveys & Quizzes
High-converting multi-step forms, conditional-logic surveys, and quizzes that capture detailed lead intent and route instantly.
- Multi-step branching logic based on user answers.
- File upload fields, digital signatures and hidden fields.
- Form and survey submissions viewable, exportable and PDF-downloadable.
- Instant lead routing and CRM tag triggers on submit.
Social Planner & Ad Manager
Plan, schedule, and publish to Facebook, Instagram, LinkedIn, TikTok, and Google My Business, and manage ad campaigns with performance reporting.
- Visual content calendar and multi-platform scheduler (6 networks).
- Facebook Lead Ads. Connect pages, map fields, sync historical leads.
- Ad Manager for Google, Facebook and LinkedIn with cross-platform reporting.
- AI caption writer and centralized media library.
Missed Call Text-Back & Live Chat
Instantly text callers back when you can't pick up so you never lose a lead to a competitor. Embed live chat on any site or funnel.
- Fires SMS in under 5 seconds on every missed call.
- Embeddable live chat widget on websites and funnels.
- QR code generator for offline-to-online capture.
- AI Business Card scanner converts paper to CRM contacts.
“Attract the right people, turn interest into structured CRM contacts, and keep your sales pipelines filled around the clock.”
Every core business function, automated.
Replace 20+ separate SaaS subscriptions with one fully-loaded operating system. Capture, nurture, sell, bill, and retain without brittle duct-tape integrations.
AI Funnels & Lead Generation
Run Google, Facebook & LinkedIn ads natively. Build high-converting funnels with AI copy, embed responsive forms and surveys, deploy chat widgets, and sync Facebook Lead Ads in real time.
- AI Funnel Builder
- Forms & Multi-step Surveys
- Native Ad Manager
Replaces
Lead Nurturing & Follow-Up
Multi-channel drip campaigns across 2-way SMS, Email and Voice. Behavioral triggers, sub-60-second missed-call text-back, and Conversation AI qualifying prospects 24/7.
- Sub-60s Text-Back
- 2-Way SMS & Email Drips
- 24/7 AI Qualification
Replaces
Appointment Setting & Booking
Embed booking widgets anywhere. Collective and round-robin team scheduling, automated SMS reminders, 2-way Google Calendar OAuth sync, and cancellation recovery sequences.
- Round-Robin Team Sync
- Automated SMS Reminders
- Zero No-Show Workflows
Unified Omnichannel Inbox
Consolidate SMS, Email, Phone Calls, WhatsApp, Facebook Messenger, and Instagram DMs into one universal inbox with shared team context and instant 1-click replies.
- 6 Channels In One Place
- WhatsApp Business Sync
- Call Recording & Notes
Business Automation Engine
Trigger multi-step workflows on form submissions, deal stage changes, purchases, or delays. Route team assignments, fire alerts, update tags, or call external APIs via Make.
- Visual Flow Builder
- Conditional Branching
- Make & Webhook Connectors
Reporting & Revenue Intelligence
Interactive dashboard widgets for leads, revenue, appointment conversions, and call volume. Cross-platform ad spend ROI tracking and granular stage-by-stage pipeline health.
- Pipeline Kanban Boards
- Ad Spend vs. Revenue ROI
- Email & SMS Analytics
Replaces
Reputation & Review Engine
Automatically trigger 5-star Google review requests after a completed service or purchase. AI crafts personalized review responses and deflects negative feedback into private tickets.
- Automated Google Reviews
- AI Review Responder
- Negative Deflection Flow
Replaces
Proposals, Contracts & Billing
Send branded proposals and agreements with legally-binding e-signatures. Convert estimates to invoices, accept recurring subscriptions, and collect payments via mobile Text-to-Pay.
Capabilities
- Legally-Binding E-Sign
- Stripe Payment Gateway
- Text-to-Pay On Site
Replaces
Ready to replace your 20+ disconnected tools?
Every CRM access comes with unlimited funnels, contacts, workflows, and calendars.
The engine room beneath every stage.
Beyond the 5 customer growth stages sits a foundation of reporting, automated snapshots, integrations, team permissions, and carrier compliance included with every CRM access.
Reporting & Revenue Analytics
Drag-and-drop dashboards for leads, revenue, conversions, calls, and appointments. Pipeline attribution, email metrics, and cross-channel ad reporting.
- Custom widgets
- Pipeline attribution
- Ad reporting
1-Click Snapshots
Save an entire workspace setup (funnels, automations, custom fields, pipelines) and replicate it into any CRM access in seconds.
- Clone full setups
- Replicate in seconds
- Proven templates
Integrations & App Marketplace
Native Google OAuth for Gmail, Calendar, Sheets, Drive & Ads. Make integration, robust REST APIs, webhooks, and hundreds of verified add-ons.
- Google OAuth
- REST APIs & webhooks
- Verified add-ons
Unlimited Users & Granular Roles
Invite your entire team with custom permission matrices. Round-robin lead distribution and collective group scheduling.
- Unlimited seats
- Permission matrices
- Round-robin routing
Enterprise Compliance & Security
Automated email domain DNS verification (DKIM/SPF/DMARC), A2P 10DLC SMS carrier registration, international telecom compliance, and OAuth 2.0 authorization.
- DNS verification
- A2P 10DLC ready
- OAuth 2.0 secure
Mobile App & Media Cloud
Full iOS and Android mobile app with live push notifications for calls and leads. Centralized cloud media library with Google Drive connectivity.
- iOS & Android
- Live push alerts
- Cloud media library
Every CRM access includes the entire engine.
Reporting, snapshots, integrations, teams, compliance & mobile apps. No add-ons, no upsells.
You do not have a lead problem.
You have a follow-up problem.
Every lead you pay for is leaking away, quietly and predictably, across 4 critical gaps in a standard business setup. Here is exactly where the money is escaping.
Composite Leak Score
Critical Severity
The average business loses most pipeline value here.
Leads Fall Through The Cracks
of inbound leads never get a follow-up
Without an automated unified CRM, leads sit forgotten in email inboxes and spreadsheets, going cold before anyone replies.
Source · Harvard Business Review
Follow-Up Speed Is Too Slow
conversion lift from a sub-60-second reply
Most businesses reply in hours or days. Without instant 2-way SMS and AI receptionist calls, deals go to the competitor who replies first.
Stack Fragmentation & Bloat
wasted every month on overlapping tools
Funnels here, calendars there, CRM somewhere else. Disconnected tools mean data breaks, context disappears, and team costs explode.
Calendar No-Shows Drain Revenue
of booked appointments never show up
Without automated multi-channel SMS and email reminder sequences, schedules empty out and high-intent prospects vanish.
HighLevel Crafters plugs all four leaks automatically.
“Every lead lost today funds your competitor's marketing tomorrow.”
Stop paying for 20 tools that don't talk to each other.
Every CRM access comes fully-loaded with unlimited contacts, funnels, websites, appointments, workflows and team seats.