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HighlevelCrafters
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Paid Search

Google Ads

Google Ads reach people with intent. The win is in capturing and following up with them before they search again.

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The problem

Google Ads are different from social ads. People searching on Google are actively looking for a solution, so the intent is high. But most businesses waste that intent with poor landing pages, slow follow-up, and no tracking of which keywords produce leads. A click is not a lead. The real value comes from capturing the search, responding fast, and following up until the prospect books or says no.

What this service does

  • Search intent and keyword research
  • Campaign structure and ad groups
  • Search and call tracking campaigns
  • Landing pages built for conversion
  • Conversion and call tracking
  • Negative keywords to cut wasted spend
  • Retargeting where relevant
  • CRM integration and lead follow-up

Who it is for

  • Businesses that offer something people search for
  • Teams wasting Google Ads spend on poor leads
  • Companies that want to capture high-intent search traffic
  • Owners who want search spend tied to appointments
How It Works

The process, step by step

A clear, repeatable process so you always know what is happening and why.

01

Research

Find the keywords with real buying intent.

02

Structure

Build campaigns and ad groups around intent.

03

Launch

Launch with conversion and call tracking.

04

Capture

Leads flow into the CRM with instant follow-up.

05

Optimise

Cut wasted spend with negative keywords and scale winners.

What HighLevel Crafters does

  • Research keywords with buying intent
  • Build and structure campaigns
  • Write ad copy and build landing pages
  • Set up conversion and call tracking
  • Connect leads to the CRM with instant follow-up

How it connects with the platform

Google Ads send high-intent traffic to landing pages inside the HighLevel Crafters platform. Leads are captured in the CRM, get an instant response, and enter a follow-up sequence that books appointments. Search spend is tied to real outcomes.

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Example Workflow

From start to outcome

How this service moves a lead from first touch to a real business result.

  1. 1

    Person searches for what you offer

  2. 2

    Ad appears for a high-intent keyword

  3. 3

    Person clicks to a matched landing page

  4. 4

    Lead fills a form or calls and enters the CRM

  5. 5

    Instant response goes out in seconds

  6. 6

    Lead is followed up and qualified

  7. 7

    Qualified lead books an appointment

  8. 8

    Search spend is tied to appointments and sales

Business outcomes

  • High-intent search traffic captured
  • Wasted spend cut with negative keywords
  • Clear cost per lead and cost per acquisition
  • Search spend tied to appointments and sales

Deliverables

  • Keyword research and campaign structure
  • Ad copy and landing pages
  • Conversion and call tracking
  • CRM capture and instant follow-up
  • Cost per lead and acquisition reporting

Metrics that matter

The exact KPIs depend on your business model, but these are the numbers we focus on.

Cost per leadLeads by keywordConversion rateCost per acquisitionReturn on ad spend where data is available

Common mistakes we help you avoid

  • Bidding on broad keywords with no buying intent
  • No landing page, sending traffic to a homepage
  • No conversion or call tracking
  • No follow-up, so high-intent leads go cold
Related Services

Connect this to the rest of your system

Lead GenerationMeta AdsSEO
FAQs

Questions about google ads

How is Google Ads different from Meta Ads?

Google reaches people actively searching for a solution, so intent is high. Meta interrupts people in their feed. Both work, but they fit different stages of the journey.

Do you guarantee a cost per lead?

No. Cost per lead depends on your market, competition, offer and landing page. We build and optimise the system and report honestly.

Can you track calls, not just form leads?

Yes. We set up call tracking where supported so you can see which keywords produce calls and leads.

Book a Personal Demo

See HighLevel Crafters built for your business.

Tell us about your business and we will set up a 1-on-1 walkthrough. We show you exactly how the 5-stage system fits your workflow, answer your questions, and map out a launch plan. No pressure, no jargon.

  • A live walkthrough of the platform built around your industry
  • A custom launch plan for your funnels, automations and pipelines
  • Honest answers on pricing, setup time and migration
  • A real human from our team, not a chatbot
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