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HighlevelCrafters
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Paid Social

Meta Ads (Facebook and Instagram)

A Meta ad is only as good as the system that catches the lead it generates.

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The problem

Businesses run Meta Ads and watch the clicks, but they cannot tell which ads produce leads, what those leads cost, or where the leads go after they enquire. The ad platform shows one set of numbers, the spreadsheet shows another, and the sales team has no idea who to call. Without a connected system, ad spend leaks away. Good Meta Ads need a clear offer, strong creative, a landing page that converts, and instant follow-up the moment a lead arrives.

What this service does

  • Campaign strategy and audience research
  • Offer development and creative strategy
  • Lead and conversion campaigns
  • Retargeting to warm audiences
  • Lead qualification and tracking
  • CRM integration and instant follow-up
  • Appointment booking from leads
  • Creative testing and reporting

Who it is for

  • Businesses running Meta Ads with no clear lead path
  • Teams that get leads from ads but lose them to slow follow-up
  • Companies that want to know their real cost per lead
  • Owners who want ad spend tied to appointments and sales
How It Works

The process, step by step

A clear, repeatable process so you always know what is happening and why.

01

Strategy

Define the offer, audience and campaign goal.

02

Creative

Build ad creative and copy that earns attention.

03

Launch

Launch lead and conversion campaigns with tracking.

04

Capture

Leads flow into the CRM with instant follow-up.

05

Optimise

Test creatives, audiences and offers, then scale winners.

What HighLevel Crafters does

  • Build the campaign strategy and offer
  • Produce ad creatives and copy
  • Run and optimise Meta campaigns
  • Connect leads to the CRM with instant follow-up
  • Report on cost per lead, appointments and sales

How it connects with the platform

Meta Ads drive traffic to landing pages inside the HighLevel Crafters platform. The moment a lead submits a form, they enter the CRM, get an instant response, and enter a follow-up sequence that guides them to book an appointment. The whole journey from ad to appointment is tracked in one place.

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Example Workflow

From start to outcome

How this service moves a lead from first touch to a real business result.

  1. 1

    Meta ad earns attention in the feed

  2. 2

    Lead clicks to a matched landing page

  3. 3

    Lead fills a form and enters the CRM

  4. 4

    Instant response goes out in seconds

  5. 5

    Lead is qualified and followed up automatically

  6. 6

    Qualified lead books an appointment

  7. 7

    Appointment moves into the sales pipeline

  8. 8

    Ad spend is tied to real outcomes

Business outcomes

  • Leads captured and followed up instantly
  • Clear cost per lead and cost per appointment
  • Ad spend tied to real outcomes, not vanity clicks
  • A connected path from ad to appointment to sale

Deliverables

  • Campaign strategy and audience research
  • Ad creatives and copy
  • Landing pages built for conversion
  • CRM capture and instant follow-up
  • Cost per lead and appointment reporting

Metrics that matter

The exact KPIs depend on your business model, but these are the numbers we focus on.

Cost per leadLeads by campaignLead to appointment conversionCost per acquisitionReturn on ad spend where data is available

Common mistakes we help you avoid

  • Running ads with no landing page or capture system
  • No instant follow-up, so leads go cold
  • Tracking clicks instead of leads and appointments
  • Reusing the same creative until performance dies
Related Services

Connect this to the rest of your system

Lead GenerationGoogle AdsLanding Pages and Funnels
FAQs

Questions about meta ads (facebook and instagram)

Do you guarantee leads or ROAS?

No. Ad performance depends on your offer, market, audience, creative, landing page and sales process. We build and optimise the system and report honestly on results.

Can you manage my existing Meta Ads?

Yes. We can take over existing campaigns or build new ones, and connect them to the CRM.

What happens to leads from Meta Ads?

They enter the CRM instantly, get an instant response, enter a follow-up sequence, and are guided to book an appointment.

Book a Personal Demo

See HighLevel Crafters built for your business.

Tell us about your business and we will set up a 1-on-1 walkthrough. We show you exactly how the 5-stage system fits your workflow, answer your questions, and map out a launch plan. No pressure, no jargon.

  • A live walkthrough of the platform built around your industry
  • A custom launch plan for your funnels, automations and pipelines
  • Honest answers on pricing, setup time and migration
  • A real human from our team, not a chatbot
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